Financial Content Myths
When we say financial content writing, the first thing that clicked on our minds is that it must be data-centric, not opinionated, specific, related to stocks, macro-economic factors, etc., but only some of them are true.
Also, either a financial content writer or a company hiring a financial content writer faces some myths regarding financial content writing.
Due to those myths, sometimes we all have to go through conflicts that are obviously non-beneficial for both of us, the company and the writer.
Let's bust those myths and work together more efficiently.
Myth 1- It has to be data-centric
No, finance doesn't mean data.
There is some kind of content that needs data for its validation, but there is not any hard and stick rule to be data-centric all the time. Data-centric content depends on the requirement of the client.
There has to be a balance between all the aspects of financial concepts until the company's target audience is relevant.
To gain the overall traffic to a website or a client's personal profile, there must be a balance between data-centric content and conceptual content.
Myth 2- It's finance; it cannot be funny.
It is the biggest myth our clients have in their minds and might be a reason for slow growth.
Finances are already a serious matter; if you present it in a fun way, people can more relate to your thought and engage with you.
It will help your clients to make their audience curious about their work.
Myth 3- Follow the opinion of financial experts only.
Well, we don't always have to write what other financial experts say as they give a generic opinion. The objective of your target audience could be different from a financial expert's audience. You have to write according to yours.
Experts also say it's not a suggestion; refer to your financial planner if required. Opinions of your client's organization could differ from others. You must ask your client about it, and if you are the client, you must draw an opinion regarding the particular financial security you want a writer to write about.
Myth 4- Every financial content is a competition.
Well, it might not be the general case, but I have seen many financial organizations competing with companies that are not even their competitors. If you are an insurance company, you must compete with the content of other insurance companies, not with the news agency.
If you are Ditto Insurance, you don't have to worry about what type of content Zerodha is creating. The industry might be the same, but your target audience is not.
Myth 5- You should use "heavy" words.
Definitely not. It would be best if you used as simple words as possible to make your target audience understand the financial concepts.
As we know, finance is already hard. If you use layman's language, your audience will be more interested in consuming the content.
These are some of the myths I have realized during my journey of financial content writing. Is there anything you want to add as a financial content writer or fintech company?
Comment to let everyone know.